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Customer Service automation

Customer Satisfaction Surveys

Sends CSAT or NPS surveys automatically after a support ticket, delivery or service, analyses responses and sentiment, and routes negative feedback for follow-up.

The business problem

Without regular feedback, businesses do not know how customers feel until they leave. Manual surveys are sent irregularly and get low responses. Negative feedback often goes unanswered.

The manual process today

Where the time goes before automation:

  1. Send occasional survey emails to a customer list
  2. Export responses into spreadsheets
  3. Read comments one by one
  4. Forget to contact unhappy customers

The AI workflow

How the automation runs

Each step below runs on its own; a person steps in only where the workflow says so.

Customer Satisfaction Surveys

  1. A ticket is closed, an order delivered or a service completed.

  1. 01

    Interaction completed

    A ticket is closed, an order delivered or a service completed.

    Helpdesk, CRM, order system

  2. 02

    Send survey

    A short CSAT or NPS survey is sent by email, SMS, WhatsApp or in-app.

    Survey tool, WhatsApp

  3. 03

    Analyse responses

    Scores are calculated and comments analysed for sentiment and themes.

    LLM, survey analytics

  4. 04

    Route negative feedback

    Low scores trigger a follow-up task for the support team.

    Helpdesk, CRM tasks

  5. 05

    Contact customer

    An agent or manager follows up to resolve the issue.

    Phone, email, WhatsApp

  6. 06

    Report trends

    Dashboards show satisfaction trends by team, channel and topic.

    Dashboards

What changes

Qualitative benefits. We measure the real effect on your process during the first weeks.

  • Regular, timely customer feedback
  • Unhappy customers contacted quickly
  • Themes in comments identified without manual reading
  • Clear trends to guide improvements

How we implement it

Timelines depend on your systems and are confirmed after discovery.

  • 01Choose trigger points and survey type
  • 02Keep surveys to one or two questions
  • 03Set routing for low scores
  • 04Connect results to dashboards
  • 05Act on themes monthly

FAQ

Questions about this automation

CSAT or NPS: which should we use?

CSAT measures satisfaction with a specific interaction; NPS measures overall loyalty. Many businesses use CSAT after tickets and NPS quarterly.

Will customers be over-surveyed?

Frequency limits ensure each customer is surveyed only once in a set period.

Learn to build this

Workshops that teach it

Prefer to build it in-house? These workshops cover the skills and tools behind this workflow.
  • Facilitator leading a hands-on workshop as participants work on laptops around a conference table
    FreeLive online
    Dates on request

    Free: WhatsApp Lead Automation Demo

    with DAIDU faculty

    Duration
    45 minutes
    Location
    Online
    Audience
    For business owners, sales teams

    See a complete WhatsApp lead flow and decide whether it fits your business.

    Free · registration required

    Register interest
    Proposed
  • Operations staff walking a warehouse aisle reviewing a clipboard
    HealthcareHybrid
    Dates on request

    AI for Healthcare Admin

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For clinic managers, front-office and admin teams

    Design an appointment and reminder workflow and a non-clinical FAQ assistant for your clinic.

    On request

    Register interest
    Proposed

Consultation

Discuss this automation

Want Customer Satisfaction Surveys running in your business? Tell us about your tools and volumes and we will scope it with you.
  • A 30-minute call with someone who builds automations
  • We look at one process you repeat every week
  • You leave with a clear next step, whether or not you work with us
Discuss This Automation

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We use your details only to respond to this request. Pricing depends on scope and is confirmed after discovery.