eBook · Starter
A plain-language foundation in what AI is, what it is not and what it can realistically do
Explains AI in the simplest possible language, using business-friendly examples, so readers understand what AI can and cannot do. It addresses the common myths that make people wary of AI and gives them a clear starting point.
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with Muhammed Naji
Plan, create and measure a full AI-assisted campaign — and present it as your capstone.
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Guide
The AI skills that matter most for job seekers are practical ones: using AI assistants to research, write and analyse well; checking AI output critically; applying AI tools in a specific field such as marketing, sales or operations; and showing this through real portfolio work. Employers value people who can use AI to do better work, not people who list tool names on a CV.
10 October 2026 · 5 min read
Guide
Prompting for business means giving an AI assistant clear instructions with the right context, examples, constraints and output format, so it produces work you can use with little editing. A strong business prompt states the role, the task, the audience, the background, what good looks like and the format, and is saved and reused so a whole team gets consistent results.
9 October 2026 · 5 min read
Guide
To start with AI readiness, assess six areas: strategy, people and skills, processes, data, technology and governance. Then pick one or two high-value, low-risk use cases, close the most important gaps for those use cases first, and learn from a small pilot before scaling. You do not need to be fully "ready" everywhere before you begin.
8 October 2026 · 5 min read
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