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Marketing automation

Social Listening and Sentiment Analysis

Tracks mentions of your brand, products and competitors across social media, forums and review sites, classifies sentiment and alerts your team to spikes or emerging issues.

The business problem

Customers talk about brands online constantly, often without tagging them. Negative comments left unanswered can grow into a reputation problem, and useful feedback is missed. Checking every platform by hand is not realistic.

The manual process today

Where the time goes before automation:

  1. Search social platforms for the brand name
  2. Read reviews on several sites
  3. Screenshot notable comments for management
  4. Compile a monthly summary by hand

The AI workflow

How the automation runs

Each step below runs on its own; a person steps in only where the workflow says so.

Social Listening and Sentiment Analysis

  1. A post, comment or review mentions your brand, product or competitor keywords.

  1. 01

    Mention detected

    A post, comment or review mentions your brand, product or competitor keywords.

    Brandwatch, Mention, Sprout Social

  2. 02

    Classify sentiment

    NLP classifies the mention as positive, neutral or negative and tags the topic, in English and Arabic.

    NLP model, LLM

  3. 03

    Check for spikes

    Unusual volumes of negative mentions trigger an alert.

    Alert rules

  4. 04

    Alert the team

    The social or support team is notified with links and context.

    Slack, email

  5. 05

    Respond or escalate

    The team replies, escalates to support or flags the issue to product teams.

    Social inbox

  6. 06

    Report trends

    Dashboards show sentiment, themes and competitor comparison over time.

    Social listening dashboard

What changes

Qualitative benefits. We measure the real effect on your process during the first weeks.

  • Early warning of reputation issues
  • Faster response to customer comments
  • Real customer feedback for product decisions
  • Visibility of competitor perception

How we implement it

Timelines depend on your systems and are confirmed after discovery.

  • 01Define keywords, products and competitors to track
  • 02Choose platforms and languages
  • 03Set alert thresholds and owners
  • 04Agree response guidelines
  • 05Review trends monthly

FAQ

Questions about this automation

Does sentiment analysis work in Arabic?

Current models handle Modern Standard Arabic well and Gulf dialect reasonably; test on your own mentions and keep a human check for important cases.

Can it reply automatically?

It can draft replies to common questions, but a person should approve public responses, especially to complaints.

Learn to build this

Workshops that teach it

Prefer to build it in-house? These workshops cover the skills and tools behind this workflow.
  • Facilitator presenting data on a large screen to a leadership team in a glass meeting room
    HospitalityIn person
    Dates on request

    AI for Hospitality

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For hotel, restaurant and holiday-home teams

    Design a guest-question assistant and a review-response routine for your property or restaurant.

    On request

    Register interest
    Proposed
  • Marketing team brainstorming with colourful sticky notes on a glass wall
    Retail & E-commerceHybrid
    Dates on request

    AI for Retail & E-commerce

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For store owners, e-commerce and retail teams

    Build an order-status support flow and a product-content workflow for your store.

    On request

    Register interest
    Proposed

Consultation

Discuss this automation

Want Social Listening and Sentiment Analysis running in your business? Tell us about your tools and volumes and we will scope it with you.
  • A 30-minute call with someone who builds automations
  • We look at one process you repeat every week
  • You leave with a clear next step, whether or not you work with us
Discuss This Automation

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We use your details only to respond to this request. Pricing depends on scope and is confirmed after discovery.