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Marketing automation

Abandoned Cart Recovery

Detects shoppers who leave items in their cart and sends a timed series of personalised reminders by email, WhatsApp or SMS, with product images and optional incentives.

The business problem

Many online shoppers add products to their cart and leave without paying. Without timely reminders those sales are simply lost. Following up manually is impractical and inconsistent.

The manual process today

Where the time goes before automation:

  1. Check the store admin for abandoned checkouts
  2. Copy customer emails into a mailing tool
  3. Write generic reminder emails
  4. Guess whether to offer a discount

The AI workflow

How the automation runs

Each step below runs on its own; a person steps in only where the workflow says so.

Abandoned Cart Recovery

  1. A shopper leaves checkout without completing payment.

  1. 01

    Cart abandoned

    A shopper leaves checkout without completing payment.

    Shopify, WooCommerce, Magento

  2. 02

    Wait and check

    After a set delay, the workflow checks the order has not been completed.

    Store webhooks

  3. 03

    Personalise reminder

    A reminder is built with the items left behind and related recommendations.

    Klaviyo, Omnisend, recommendation engine

  4. 04

    Send reminder series

    Messages go out by email, WhatsApp or SMS at intervals such as 1 hour, 24 hours and 72 hours.

    Email, WhatsApp Business API, SMS

  5. 05

    Apply incentive rule

    An optional time-limited offer is added only for the final reminder or high-value carts.

    Discount codes

  6. 06

    Track recoveries

    Recovered orders and revenue are measured to refine timing and messaging.

    Store analytics, A/B testing

What changes

Qualitative benefits. We measure the real effect on your process during the first weeks.

  • Recovers sales that would otherwise be lost
  • Consistent, on-brand reminders without manual work
  • Controlled use of discounts
  • Clear data on what brings customers back

How we implement it

Timelines depend on your systems and are confirmed after discovery.

  • 01Connect the store and messaging tools
  • 02Design a two- or three-step reminder sequence
  • 03Agree incentive rules with the commercial team
  • 04Collect marketing consent for WhatsApp and SMS
  • 05A/B test timing and copy

FAQ

Questions about this automation

Can reminders be sent on WhatsApp?

Yes, to customers who have opted in, using approved WhatsApp message templates.

Should every reminder include a discount?

Usually not. Many businesses send a plain reminder first and reserve incentives for the final message or high-value carts.

Learn to build this

Workshops that teach it

Prefer to build it in-house? These workshops cover the skills and tools behind this workflow.
  • Facilitator presenting data on a large screen to a leadership team in a glass meeting room
    HospitalityIn person
    Dates on request

    AI for Hospitality

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For hotel, restaurant and holiday-home teams

    Design a guest-question assistant and a review-response routine for your property or restaurant.

    On request

    Register interest
    Proposed
  • Marketing team brainstorming with colourful sticky notes on a glass wall
    Retail & E-commerceHybrid
    Dates on request

    AI for Retail & E-commerce

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For store owners, e-commerce and retail teams

    Build an order-status support flow and a product-content workflow for your store.

    On request

    Register interest
    Proposed

Consultation

Discuss this automation

Want Abandoned Cart Recovery running in your business? Tell us about your tools and volumes and we will scope it with you.
  • A 30-minute call with someone who builds automations
  • We look at one process you repeat every week
  • You leave with a clear next step, whether or not you work with us
Discuss This Automation

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We use your details only to respond to this request. Pricing depends on scope and is confirmed after discovery.