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Marketing automation

Personalised Product Recommendations

Uses browsing, purchase history and engagement to show each shopper relevant products on your site, at checkout and in email or WhatsApp messages.

The business problem

Generic 'best sellers' lists ignore what each customer actually wants. Manual curation does not scale across a large catalogue. Shoppers who cannot find relevant products leave.

The manual process today

Where the time goes before automation:

  1. Hand-pick featured products for the homepage
  2. Create static 'you may also like' lists
  3. Send the same promotional email to everyone
  4. Update recommendations only occasionally

The AI workflow

How the automation runs

Each step below runs on its own; a person steps in only where the workflow says so.

Personalised Product Recommendations

  1. A visitor browses, searches, adds to cart or buys.

  1. 01

    Shopper activity

    A visitor browses, searches, adds to cart or buys.

    Store tracking, analytics

  2. 02

    Update profile

    Behaviour and purchase history are added to the customer profile.

    CDP, e-commerce platform

  3. 03

    Match products

    A recommendation model selects relevant products, cross-sells and upsells.

    Recommendation engine

  4. 04

    Show recommendations

    Recommendations appear on product pages, cart, checkout and in emails or WhatsApp.

    Shopify apps, Klaviyo, WhatsApp

  5. 05

    Measure performance

    Clicks and sales from recommendations are tracked to improve the model.

    Analytics

What changes

Qualitative benefits. We measure the real effect on your process during the first weeks.

  • More relevant shopping experience
  • Higher order values through relevant add-ons
  • Recommendations stay current as the catalogue changes
  • Clear insight into which suggestions sell

How we implement it

Timelines depend on your systems and are confirmed after discovery.

  • 01Ensure product data and categories are clean
  • 02Install tracking and connect order history
  • 03Choose placements on site and in messages
  • 04Set business rules (stock, margin, exclusions)
  • 05Review results monthly

FAQ

Questions about this automation

Do we need a large catalogue?

Recommendations are most useful with dozens of products or more, but even small stores benefit from simple 'bought together' suggestions.

Can recommendations respect stock levels?

Yes. Out-of-stock items can be excluded automatically.

Learn to build this

Workshops that teach it

Prefer to build it in-house? These workshops cover the skills and tools behind this workflow.
  • Facilitator presenting data on a large screen to a leadership team in a glass meeting room
    HospitalityIn person
    Dates on request

    AI for Hospitality

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For hotel, restaurant and holiday-home teams

    Design a guest-question assistant and a review-response routine for your property or restaurant.

    On request

    Register interest
    Proposed
  • Marketing team brainstorming with colourful sticky notes on a glass wall
    Retail & E-commerceHybrid
    Dates on request

    AI for Retail & E-commerce

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For store owners, e-commerce and retail teams

    Build an order-status support flow and a product-content workflow for your store.

    On request

    Register interest
    Proposed

Consultation

Discuss this automation

Want Personalised Product Recommendations running in your business? Tell us about your tools and volumes and we will scope it with you.
  • A 30-minute call with someone who builds automations
  • We look at one process you repeat every week
  • You leave with a clear next step, whether or not you work with us
Discuss This Automation

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We use your details only to respond to this request. Pricing depends on scope and is confirmed after discovery.