Skip to content
DAIDU.AI
Join a Workshop

Marketing automation

Loyalty Programme Point Allocation

Awards loyalty points automatically for purchases, referrals and reviews, notifies customers of their balance and manages tiers and redemptions across channels.

The business problem

Manual loyalty tracking is slow and error-prone, and customers lose interest when points appear late or incorrectly. Staff spend time answering balance questions. Tier upgrades and promotions are hard to manage by hand.

The manual process today

Where the time goes before automation:

  1. Record points in a spreadsheet after each purchase
  2. Answer customer questions about their balance
  3. Calculate tier upgrades manually
  4. Send occasional point statements

The AI workflow

How the automation runs

Each step below runs on its own; a person steps in only where the workflow says so.

Loyalty Programme Point Allocation

  1. A customer makes a purchase, refers a friend or leaves a review.

  1. 01

    Qualifying action

    A customer makes a purchase, refers a friend or leaves a review.

    E-commerce platform, POS

  2. 02

    Calculate points

    Points are calculated from programme rules and any active promotions.

    Loyalty platform (Smile.io, LoyaltyLion)

  3. 03

    Update tier

    If the balance crosses a threshold, the customer moves to the next tier.

    Loyalty rules

  4. 04

    Notify customer

    The customer receives an update on points earned and balance by email, SMS or WhatsApp.

    Email, WhatsApp Business API

  5. 05

    Suggest redemption

    Customers with unused points receive personalised redemption ideas.

    Segmentation, LLM

  6. 06

    Report on programme

    Dashboards show earning, redemption and repeat-purchase trends.

    Analytics

What changes

Qualitative benefits. We measure the real effect on your process during the first weeks.

  • Points credited accurately and immediately
  • Customers stay engaged with regular updates
  • Tiers and promotions managed without manual work
  • Insight into how loyalty drives repeat purchases

How we implement it

Timelines depend on your systems and are confirmed after discovery.

  • 01Define earning, tier and redemption rules
  • 02Connect online store and in-store POS
  • 03Design notification messages
  • 04Migrate existing balances
  • 05Review programme results quarterly

FAQ

Questions about this automation

Can online and in-store purchases share one balance?

Yes, if your POS and online store are connected to the same loyalty platform.

Can points expire automatically?

Yes. Expiry rules can be configured, with reminder messages before points expire.

Learn to build this

Workshops that teach it

Prefer to build it in-house? These workshops cover the skills and tools behind this workflow.
  • Facilitator presenting data on a large screen to a leadership team in a glass meeting room
    HospitalityIn person
    Dates on request

    AI for Hospitality

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For hotel, restaurant and holiday-home teams

    Design a guest-question assistant and a review-response routine for your property or restaurant.

    On request

    Register interest
    Proposed
  • Marketing team brainstorming with colourful sticky notes on a glass wall
    Retail & E-commerceHybrid
    Dates on request

    AI for Retail & E-commerce

    with DAIDU faculty

    Duration
    1 day
    Location
    Dubai
    Audience
    For store owners, e-commerce and retail teams

    Build an order-status support flow and a product-content workflow for your store.

    On request

    Register interest
    Proposed

Consultation

Discuss this automation

Want Loyalty Programme Point Allocation running in your business? Tell us about your tools and volumes and we will scope it with you.
  • A 30-minute call with someone who builds automations
  • We look at one process you repeat every week
  • You leave with a clear next step, whether or not you work with us
Discuss This Automation

Replies within working hours

or chat on WhatsApp
We use your details only to respond to this request. Pricing depends on scope and is confirmed after discovery.