Marketing automation
Monitors Google Ads performance continuously, shifts budget to what is working, pauses weak ads and keywords, and reports on campaign health, with a marketer approving major changes.
Ad budgets leak through poor targeting, irrelevant keywords and ads that should have been paused weeks ago. Manual optimisation is slow and happens too rarely. Small teams cannot watch campaigns every day.
Where the time goes before automation:
The AI workflow
Google Ads Optimisation
Performance data is pulled daily from Google Ads and analytics.
Performance data is pulled daily from Google Ads and analytics.
Google Ads API, GA4
CTR, CPA, ROAS and conversions are analysed against targets.
Google Ads scripts, analytics model
Budget shifts, negative keywords and ads to pause are proposed.
LLM, optimisation rules
The marketer approves larger budget or targeting changes.
Approval queue
Approved changes are applied and new ad variants are A/B tested.
Google Ads
Weekly reports and alerts for sudden performance drops are sent.
Looker Studio, email, Slack
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Explore the AI Marketplace Tools open on marketplace.daidu.ai. Listings are independent products; DAIDU does not guarantee third-party pricing.
Qualitative benefits. We measure the real effect on your process during the first weeks.
Timelines depend on your systems and are confirmed after discovery.
FAQ
Yes. Smart Bidding sets bids; this workflow adds monitoring, keyword clean-up, budget review, reporting and human approval across campaigns.
The same approach can be applied to Meta Ads Manager using its reporting API.
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