Northbeam is a next-generation marketing intelligence and attribution platform that empowers businesses to understand, measure, and optimize marketing performance across channels. Using multi-touch attribution (MTA) and media mix modeling (MMM+), it provides detailed insights into how campaigns impact conversions. Northbeam Apex combines clicks and deterministic views to deliver a full view of customer journeys. First-party data integration enables privacy-compliant analytics while the universal attribution model ensures consistent measurement. Real-time experimentation allows marketing teams to test, optimize, and improve campaign performance continuously. With predictive analytics, actionable insights, and robust reporting, Northbeam helps businesses allocate budgets efficiently, maximize ROI, and drive growth. This platform is ideal for data-driven marketers, analysts, and executives aiming to optimize marketing investments across channels.

Key Features

• Multi-Touch Attribution (MTA) for accurate conversion tracking

• Media Mix Modeling (MMM+) to optimize channel performance

• Northbeam Apex integrating clicks and deterministic views

• First-party data integration for privacy-compliant analytics

• Universal attribution model for consistent measurement

• Real-time experimentation to test and refine campaigns

Industries

• Digital Marketing & Social Media

• E-commerce

• Business & Automation

• Data Analytics & BI Dashboards

• Sales & CRM

Northbeam is ideal for businesses seeking comprehensive insights into marketing performance and ROI. For example, a fast-growing e-commerce company can integrate Northbeam with its ad platforms, CRM, and analytics tools to track how different marketing channels contribute to conversions. Marketing teams can use multi-touch attribution to understand the full customer journey and identify high-performing campaigns. Media mix modeling (MMM+) helps optimize channel budgets based on historical performance data. Northbeam Apex enables teams to combine clicks and deterministic views for precise attribution. First-party data integration ensures compliance with privacy regulations while maintaining measurement accuracy. Real-time experimentation allows marketers to test new strategies, adjust campaigns on the fly, and predict outcomes. Teams can visualize results through interactive dashboards, share actionable insights across departments, and improve decision-making. Northbeam’s predictive analytics guide strategic planning and campaign optimization. Executives and analysts can identify growth opportunities, maximize ROI, and make informed marketing decisions. By providing a centralized platform for attribution and intelligence, Northbeam empowers businesses to enhance marketing efficiency and drive better results.