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  1. Home
  2. Data Analytics & BI Dashboards
  3. Measured – Marketing Effectiveness & Incrementality Measurement Platform
Measured – Marketing Effectiveness & Incrementality Measurement Platform
Measured – Marketing Effectiveness & Incrementality Measurement Platform
Measured – Marketing Effectiveness & Incrementality Measurement Platform

Measured – Marketing Effectiveness & Incrementality Measurement Platform

Categories:
Data Analytics & BI Dashboards, Digital Marketing & Social Media, Marketplace
Tags:
ad performance, attribution, incrementality testing, media mix modeling, ROI optimization

Measured is a cutting-edge platform designed to help marketers accurately measure the impact of their advertising campaigns. With tools for incrementality testing and media mix modeling (MMM), it allows businesses to understand which channels truly drive results. The platform supports cross-channel attribution, benchmarking, and competitive intelligence, giving teams clear insights to optimize strategies. Real-time experimentation ensures campaigns adapt quickly to market changes. Its privacy-compliant data infrastructure protects sensitive information while delivering actionable analytics. Customizable dashboards and reports provide teams with easy-to-understand visualizations. Measured integrates seamlessly with major ad platforms for smooth workflow. Ideal for businesses aiming to maximize marketing ROI and gain a competitive edge.

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  • Description
Description

Measured empowers businesses with precise insights into marketing performance and channel effectiveness. It combines incrementality testing with advanced media mix modeling to identify which marketing efforts generate the highest returns. The platform provides detailed cross-channel attribution and benchmarking, helping teams compare performance against competitors. Real-time experimentation allows marketers to adjust campaigns proactively for maximum impact. Its customizable dashboards and reporting tools make complex data easy to interpret and act on.

Key Features:

  • Incrementality Testing to determine true campaign impact

  • Media Mix Modeling (MMM) for optimized marketing spend

  • Cross-Channel Attribution across all digital platforms

  • Benchmarking & Competitive Intelligence for market insights

  • Real-Time Experimentation to adjust campaigns dynamically

  • Customizable Dashboards & Reporting for actionable analytics

Industries:

  • E-commerce

  • Digital Marketing & Advertising

  • SaaS & Technology

  • Retail & Consumer Goods

  • Media & Entertainment

  • Use Case
Use Case
Measured helps businesses understand which marketing efforts are actually driving results. For example, a retail brand can use Measured to test whether paid social ads or email campaigns generate more revenue. Teams can run real-time experiments to optimize ad spend, track cross-channel performance, and make data-driven decisions. Competitive benchmarking allows marketers to compare performance with similar brands. Customizable dashboards make insights easy to share with executives and teams. Privacy-compliant data infrastructure ensures that all customer data is secure while still actionable. Marketers can quickly see ROI for each channel and adjust budgets dynamically. It’s ideal for companies seeking to maximize the efficiency of their marketing spend. From small e-commerce businesses to large enterprises, Measured provides a scalable solution. Its integration with major ad platforms ensures seamless data flow. Teams can confidently invest in strategies that drive measurable results.

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