LiftLab empowers marketers with precise insights into campaign performance and marketing effectiveness. Its AI assistant, Miles, guides teams in identifying opportunities and optimizing spend. Agile marketing mix modeling allows businesses to adjust strategies dynamically, improving ROI. Scenario planning and forecasting provide a clear view of potential campaign outcomes. Cross-channel attribution ensures marketers can track the performance of every channel accurately. Benchmarking and cohort analysis help teams understand competitive positioning and audience behavior. Real-time experimentation supports data-driven decision-making for faster and smarter marketing.

Key Features:

• LiftLab AI Assistant (Miles) for actionable marketing insights

• Agile Marketing Mix Modeling for flexible strategy adjustments

• Real-Time Experimentation to optimize campaigns dynamically

• Scenario Planning & Forecasting for predictive campaign outcomes

• Cross-Channel Attribution to measure channel performance

• Benchmarking & Cohort Analysis to track competitors and audience trends

Industries:

• E-commerce

• Digital Marketing & Advertising

• Retail & Consumer Goods

• SaaS & Technology

• Media & Entertainment

LiftLab helps businesses make smarter marketing decisions by analyzing campaign performance across all channels. For example, a retail brand can use LiftLab to understand how social ads, email campaigns, and search ads contribute to revenue. Marketers can leverage the AI assistant, Miles, to identify which channels provide the highest ROI. Agile marketing mix modeling allows teams to adjust budgets and strategies in real time. Scenario planning and forecasting provide predictive insights for upcoming campaigns. Cross-channel attribution ensures every touchpoint is measured accurately. Benchmarking and cohort analysis help brands compare performance against competitors and identify growth opportunities. Real-time experimentation allows testing of new ideas with minimal risk. LiftLab simplifies complex marketing data into actionable insights. Teams can optimize spend, plan future campaigns effectively, and understand audience behavior deeply. Integration with existing ad platforms ensures smooth workflows. Businesses of all sizes can use LiftLab to improve marketing efficiency and performance. It is ideal for companies seeking data-driven insights to drive growth and maximize ROI.