Helio.ai transforms traditional market research into a fast, intelligent and accessible process using artificial intelligence. The platform allows users to test creative ideas, product prototypes, or messaging concepts with real respondents and receive actionable feedback within hours. With its AI engine, Helio.AI automatically analyses large sets of responses to identify emerging patterns, sentiment, and key drivers behind audience preferences. Teams can run concept tests, compare multiple designs, evaluate brand perception, or measure engagement through intuitive dashboards. It provides segmentation and visualisation tools to help understand diverse customer groups and their motivations. Helio.AI integrates with business workflows, enabling marketers, product developers and strategists to collaborate on insights in real time. Designed for speed and accuracy, it replaces slow, expensive research cycles with automated intelligence that fuels innovation and business growth.

Key Features

• AI powered market research and audience testing platform

• Real time feedback collection from verified audiences

• Automatic data analysis for qualitative and quantitative insights

• Concept and product testing with sentiment interpretation

• Custom dashboards and segmentation tools for actionable reporting

• Collaboration and integration options for teams and agencies

Industries

• Marketing and Advertising

• Product Development and Innovation

• Research and Consulting Firms

• Consumer Goods and Retail

• Education and Academic Research

• Business and Brand Strategy Teams

Helio.AI helps businesses test ideas, collect meaningful feedback, and understand their audience before committing to full product launches or marketing campaigns. For instance, a technology startup can use Helio.AI to test product concepts among early adopters, identifying which features attract the most attention and which need refinement. A retail brand planning a seasonal collection can gather consumer feedback on colour palettes, packaging and pricing before production begins, reducing waste and ensuring higher sell through rates. Marketing teams can test campaign visuals or ad messages with real customers and instantly see which version delivers the highest engagement. Product managers can validate prototypes and track how sentiment evolves as changes are made over time. Research agencies can use Helio.AI to automate data collection and report generation, saving clients both time and cost. With AI driven analysis, Helio.AI highlights emotional responses, intent indicators, and hidden patterns that traditional surveys often miss. By combining automation, audience testing, and machine intelligence, it helps organisations move from assumption based decisions to confident, evidence based innovation that drives measurable business outcomes.