GrowthBook provides developers and product teams with a unified platform for experimentation, feature flag management, and A/B testing. Its open-source design allows organizations to leverage their own data warehouses and event tracking systems, ensuring data privacy and security. With full-stack SDKs, GrowthBook integrates easily across web, mobile, and server-side environments. The platform supports unlimited experiments, advanced analytics, and real-time reporting for fast, actionable insights. Feature flags allow controlled rollout of new functionality, reducing risk. GrowthBook also ensures cross-platform consistency, helping teams optimize user experiences across devices. By combining experimentation with secure, warehouse-native data, GrowthBook enables confident, data-driven decisions and continuous improvement.

Key Features

• A/B Testing & Feature Flag Management for safe rollouts

• Full-Stack Integration with lightweight SDKs for web, mobile, and backend

• Warehouse-Native Architecture for secure data handling

• Real-Time Reporting with immediate experiment insights

• Advanced Analytics with segmentation, filtering, and custom metrics

• Unlimited Experimentation for scalable testing

Industries

• E-commerce

• SaaS & Technology

• Mobile Applications

• FinTech & Financial Services

• Enterprise Software

GrowthBook helps organizations make data-driven decisions by combining A/B testing, feature flagging, and analytics across web, mobile, and backend environments. For example, an e-commerce company can test product pages or checkout flows to increase conversions. Mobile app teams can evaluate new features and UI changes for better engagement. Backend engineers can experiment with algorithms or infrastructure updates safely. Feature flags allow controlled rollout of updates. Warehouse-native architecture ensures secure handling of data without leaving company servers. Real-time reporting and advanced analytics provide immediate, actionable insights. Teams can run unlimited experiments across multiple metrics and audience segments. GrowthBook supports cross-platform consistency to maintain uniform experiences. Self-hosted or cloud deployment ensures flexibility. Developers can integrate easily using lightweight SDKs. Overall, GrowthBook enables faster experimentation, safer releases, and improved digital experiences.