Apollo.io is a comprehensive sales engagement and lead generation platform that combines a B2B database with AI-powered lead scoring, outreach automation, and analytics. It enables sales and marketing teams to find and qualify leads, automate multichannel campaigns, enrich CRM data, and accelerate pipeline growth.

Key Features

• AI-powered lead scoring and prospect recommendations

• Multichannel outreach automation (email, LinkedIn, calls)

• CRM integration and automatic data enrichment

• Analytics and reporting for campaign performance

• Buyer intent data for account-based marketing

• Chrome extension for capturing leads from web sources

Industries

• Sales Teams

• Marketing Teams

• SMBs & Enterprises

• B2B Lead Generation

• Account-Based Marketing

Apollo.io allows teams to access verified B2B contacts, score leads with AI, and automate outreach across email, LinkedIn, and calls. Sales teams can segment leads, enrich CRM data, and track engagement metrics for optimization. For example, a marketing team could build an outreach sequence targeting high-intent prospects, monitor results, and refine messaging automatically. Apollo.io streamlines lead management, improves targeting accuracy, and enhances overall sales performance.