Microsoft Power BI provides organisations with a unified view of their business data through visual analytics and intelligent reporting. It enables users to connect to data sources like Excel, databases, cloud services, and APIs, then model and visualise the data in real time. Using advanced AI capabilities, Power BI automatically detects trends, anomalies, and correlations, helping teams identify actionable insights faster. Its easy to use Power Query editor lets analysts prepare and clean data, while the DAX language adds deep customisation and analytical power. The platform offers both desktop and cloud based solutions, ensuring flexibility for teams of any size. With Power BI Service, you can securely share dashboards and reports across your organisation, embed visuals in apps, and collaborate in Microsoft Teams or SharePoint. From data preparation to decision making, Power BI reduces manual reporting, accelerates insight delivery, and helps businesses become truly data driven.

Key Features

• Connect and unify data from hundreds of cloud and on premise sources

• Build interactive dashboards and visual reports using drag and drop tools

• AI driven analytics for trend detection, forecasting, and anomaly insights

• Seamless integration with Excel, Azure, SQL, Dynamics 365, and Power Platform

• Secure data sharing and collaboration through Microsoft Teams and SharePoint

• Mobile access to dashboards with real time updates and push notifications

Industries

• Finance and Accounting

• Operations and Project Management

• Marketing and Sales Analytics

• Human Resources and Workforce Management

• Manufacturing and Supply Chain

• Government and Enterprise IT

Microsoft Power BI helps organisations collect, visualise, and act on their data through intelligent dashboards and reports. For example, a retail chain can connect sales data from multiple stores, analyse performance across locations, and visualise trends by product category or region. A financial team can consolidate reports from accounting software and create real time dashboards showing cash flow and profit margins. A marketing department can track campaign performance by integrating Google Ads, CRM, and social media analytics into a unified view. Executives can use AI features to forecast growth, identify outliers, and automate report delivery to stakeholders. With secure sharing through Teams and SharePoint, all departments work from the same data source, improving alignment and accuracy. Whether used by analysts or decision makers, Power BI transforms complex data into actionable insights that drive performance and strategic outcomes.