AB Tasty is designed to help businesses optimize digital experiences and maximize user engagement through experimentation, AI, and personalization. It offers A/B and multivariate testing, automated personalization, and advanced feature experimentation to improve digital touchpoints. With Scenario Modeling, businesses can simulate different user journeys to anticipate outcomes. EmotionsAI provides insights into user emotional responses, while Report Copilot automates data analysis for smarter decision-making. The platform allows teams to deliver personalized content dynamically, allocate traffic to the best-performing experiences, and test new features safely. By combining AI-driven experimentation with comprehensive analytics, AB Tasty enables businesses to increase conversions, improve customer satisfaction, and foster continuous innovation.

Key Features

• A/B & Multivariate Testing for content and features

• Automated Personalization (AP) and Auto-Target for tailored experiences

• Multi-Armed Bandit Testing to optimize traffic allocation

• Scenario Modeling to simulate user journeys and outcomes

• Feature Experimentation to test and measure new functionality

• EmotionsAI & Report Copilot for insights into user behavior and performance

Industries

• E-commerce

• SaaS & Technology

• Media & Publishing

• Financial Services

• Healthcare

AB Tasty helps businesses improve digital experiences by combining experimentation, personalization, and AI-driven insights. For example, an e-commerce company can test product pages and dynamically tailor content to individual visitors to boost sales. SaaS platforms can optimize onboarding flows and feature adoption. Media companies can test different content formats to improve engagement. Financial services can evaluate how users respond to various offerings. Healthcare providers can optimize digital touchpoints for patient satisfaction. Cross-channel testing ensures consistency across web and mobile platforms. Multi-Armed Bandit testing automatically allocates traffic to the best-performing experiences. EmotionsAI helps understand user emotional responses. Feature experimentation allows safe rollout of new updates. Report Copilot automates insights for data-driven decisions. Overall, AB Tasty enables businesses to increase conversions, engagement, and growth.